· Know who’s walking in your store, if it’s a cigar aficionado or a young adult who just reached the legal smoking age in your area. You don’t want to baby talk the cigar aficionado, and you don’t want to overwhelm the newbie. It’s basic customer support, but a cigar store is a high class environment and you have to treat people properly.
· Order and stock a general supply of cigars, several brands that you always have in medium to large amounts. These will be where you get most of your profit. Read the cigar magazines and visit the cigar social forums on the internet to know what’s popular and affordable. Never run out of these. Along with those, you want to have a select number of specialty cigars that are higher priced or harder to come by. These will be sold to your VIP customers, the ones who are experts themselves and choose to visit your business out of respect instead of need. You can even provide them with the occasional delivery – trust me, an aficionado will very much enjoy receiving in his busy office a delivery of cigars from his personal cigar broker.
· Creature comforts. Make the store look really nice and enjoyable to shop in, don’t crowd your space with unnecessary clutter, provide a few comfortable chairs and a small table for casual sit downs, and maybe even offer really good coffee for your favorite customers.